Erin Trafford

Erin Trafford is an award-winning broadcaster, media and brand ambassador and influencer marketing strategist. We talk about her roots in journalism and as an OG in the influencer game. Erin explains what it means to be a city mouse and country mouse and how she uses those dual identities to win over clients. We discuss why having a background in journalism is valuable in the current entrepreneurial climate and Erin shares how statistics outside of Instagram follower count can be used to articulate your value to brands you want to work with as an influencer.

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